TOTAL EXPORT SOLUTIONS
Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export , demands thorough Market research and focused International Marketing Strategy due to the substantial risk and resources called for in expanding sales internationally.
SITUATIONS IN WHICH WE RECOMMEND TO PURSUE EXPORT MARKETS
• Demonstrated international demand for your products
• Higher international prices for your manufactured goods
• Moderate or slow domestic market growth with strong, unsaturated or growing markets abroad
• Competitive pressures in your domestic market reducing prices and margins
• Competitors leveraging their profitability in foreign markets to increase their market share in your domestic market
• Relatively low labor or capital costs as compared with foreign manufacturers
• Strategic needs: capital, technology, capacity, partners, government assistance, etc.
• Intangible needs conforming with multi-cultural or internationally oriented corporate culture
 
TAKING THE DECISION
Exporting stabilizes a company's cyclical changes in sales and profits by allowing the company to sell to foreign markets in boom times while its home market is in recession.
A growing company's home market size eventually limits sales and earnings. Where corporate strategy or shareholder expectations demand continued revenue and earnings growth, foreign export markets can respond by eventually delivering additional customers.
Companies with differentiated or low priced goods perform very well in foreign markets. Differentiated or "specialized" products can be sold for higher prices abroad than domestically. Low priced goods and commodity products (e.g., industrial parts) can easily undercut foreign competitors' market share. In either case, higher margins can result from exporting.
Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and market research are essential to verify your products exportability to a given foreign market.
 
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